Or the theme is actually "Advertising in old times" (refering to the votes in the motivational faceboook group -- http://www.facebook.com/monkeyhasbanana p.s. doesn't matter it was only one vote) but i wouldn't write the topic in the title to prevent all the "topic readers" from leaving this awesome blog sooner then they should.
Don't you miss the old times when commercials was something that you would actually look at and not be afraid of or just skip them as fast as possible.
(Yes, i was not born at that time, but i have seen more adds then you probably ever will and i do have a great understanding of how is adds working .. have to show a bit of my cool side here)
And with old times i wouldn't go too far behind like with egyptians having their sales announcments written on a piece of papyrus... Let's stick to 50's to 60's a few decades after the tv was made ( thanks to John Logie Bard ) but before the cable television was invented. The times when you wanted to skip the commercial you actually had to get you fat ass out of the comfortable chair that was smelling of sweat and food left-overs and press the damn button and then go all the way back to the chair and hope that there woulnd't be another commercial any time soon.
Commercials / commercial television as such was carried out in the early 50's so that's the start of all the yet-seemed to be-innocent started to jump and the tv show's were mainly sponsored by one company therby ending up with the sponsor nearly "running" all the show only until few years later until "DuMont Television Network" come up with a great idea to sell the advertisment time to multiple sponsors and ensuring to have the show more or less as it's supposed to be..
Continuing with geeky stuff here
Only ten years later in early 60's companies really started to invest some serious amount of the damn dollars to reserach the consumer behavior and action towards a certain product or service.
So my mom also didn't escaped the time of people staring to be in influenced in a serious way in certain direction into buying / visiting / consuming all sorts of things and crap.
Just thought you would like to no some facts about my mother..
So from that time on, continuing with the explosion of cable tv and the MTV, to "dot com" boom in the 90's with all the companies going online to the "gorrila marketing" which is basically a stickers and graffitty type of a advertisment and is more for small businesses.. lets just say that "McDonalds "
wouldn't prefer this type of a marketing strategy.
For the ending part-
As every fashion trend, new style of pants or a brand new t-shirt has already been popular, it has just repeated from the history. Light blue straight jeans was so 80's and is ok to wear now again. The advertisment has already begun to turn back in the times when everything seemed to be nice and harmless and smoking was healthy, at specially for woman.
Only now the people have gotten way smarter and are asking too many question and looking for too many answers about everthing including "the thing" they're about to consume, and have a tv'remote that can easily skip the add in no time.
So the add guys have to push more on the emotional side by creating commercials that are not only great advertisment strategies employed in a piece of video but will grab your emotions by the balls.
And i love it.
p.s. a great example of a great add here. Not an old days one though.
http://www.youtube.com/watch?v=NScs_qX2Okk&feature=BFa&list=PL8A12CCE402BA50C8
